Teens and social media: TikTok is becoming increasingly important

The Pew Research Center – not affiliated with YouTuber Pewdiepie – published a study on teen social media use ( 17 until 17 Years) submitted. However, this study relates only to adolescents in the USA. So some of our results may tend to be similar, but the statements can certainly not be transferred 1:1.

Among other things shows that TikTok is still very popular with teenagers and that Instagram and Snapchat are still doing well. Facebook, on the other hand, is becoming less and less important. Apart from the video platform YouTube, TikTok is the most popular social media application among US teenagers and is used by 67 % of teens used. Facebook, on the other hand, was 845 / 2015 even with a distribution of 72 %, but is now only used by 32 % of US teens used.

YouTube remains a favorite as a video platform and is managed by 95 % of teenagers used. On the other hand, the use of Twitter and Tumblr among young people is declining. There are also differences between girls and boys. Girls are more likely to use TikTok, Instagram and Snapchat while boys are more likely to use YouTube, Twitch and Reddit.

If you also take into account the extent of use, then YouTube has a particularly large number of heavy users, followed by TikTok. Facebook is in a particularly bad position here, which is apparently not only used less frequently by teenagers in general, but also sporadically when they are. Most young people (33 ) replied that it would be difficult for them to withdraw from social networks. A few more tidbits: Girls are generally more likely than boys to say they probably spend too much time on social media. Whether that’s realistic is of course another question.

Want to see the full results of the Pew Research Center study? Then it’s this way. I suspect that the results would be quite similar in Germany, or what do you assume? Facebook in particular should be worried because young people are increasingly being viewed as a platform for their parents or even grandparents.

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