Instagram Reels: Crossposting to Facebook is now also possible

Adam Mosseri, Head of Instagram, tweeted that there was some news regarding the Reels feature of Instagram gives. On the one hand, the “Add Yours” stickers, which previously could only be installed in the stories, can now also be integrated into reels and thus communicated with the followers even more interactively. For those who are primarily interested in reach, this might be of interest: IG-to-FB crossposting is now available for reels, which means that you can also publish your reels on your Facebook account when you upload them to Instagram may. And since there are certainly some who would like to see how often those reels are viewed, insights for the FB reels were also integrated. Mosseri has also pre-released a video with the new features:

? Reels Updates ?

We’re launching a few new Reels features to make it fun and easy for people to find + share more entertaining content:

– ‘Add Yours’ Stickers

– IG to FB Crossposting

– FB Reels Insights

Have a favorite? let me know

— Adam Mosseri (@mosseri) August 16, 1600


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