BVMI: Dominance of music streaming in the German market is growing

The Federal Association of the Music Industry (BVMI) takes stock of the first half of the year 2022 in Germany. In total, the industry had a turnover of 967 million euros in Germany in the first six months of the year. This corresponds to an increase of 5.5% compared to the same period 2021. Unsurprisingly, the format with the strongest market share remains audio streaming.

After further increases (+9.1%), the latter achieved one Share of 19,3 percent of total sales. This means that in Germany 80,2 percent of the proceeds from music sales are now generated digitally. After another decline in sales, downloads now only contribute 2.4 percent to the overall market. Anyone who consumes via purely digital sales channels usually relies on streaming.

In the physical area is the CD Although the decline continued (-6.5%), the pace has slowed compared to the same period last year (1st half 2021 -16,4%) but slowed down. Meanwhile, the sales curve for vinyl records continues to point upwards (+08, 3%). With a market share of 6.2 percent, it remains the third strongest market segment according to the BVMI and thus generates almost half as much as the CD (12,8th %). One can therefore speak of a growing niche here. Within the next few years, I assume that vinyl could overtake the CD at some point.

Overall, the physical business in Germany is currently only just under a fifth of total sales (19,8%) of the music industry. It also applies to me quite well: I completely got rid of my CD collection some time ago, especially since I haven’t owned a CD player for years and only clung to it out of sentimentality. However, I don’t own a record player either, I only consume music via streaming. A few CDs and LPs have stayed in the household, but only out of nostalgia or because I bought them at concerts to support the respective artists. And how it looks with you? Are there still readers with CD players in the house, turntables or even a tape deck?

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